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10 Top Reasons Why You Should Redesign Your Website

Website is the online face of your brand. When was the last time time you updated your website? If you cannot remember then its high time you consider a website redesign. In technology one thing is constant, “Change”. You will have to keep up with this change to leverage the full potential of your website. One good way to know when to consider redesign is by comparing what other competitors are up to. But that’s not the only reason, so lets see why else should you consider a redesign.

Website Redesign

A good website should be an asset to the company than becoming a liability.

1. Is your website mobile friendly?
We have more and more users accessing websites from smartphones and tablets. If your website is not optimized for mobile viewing you are missing out on a big chunk of potential users. The good news is you do not have to create a separate site just for mobile devices. You can get a fresh Responsive Web Design which automatically adapts to the users device and provides an optimum viewing experience.

2. Is your site too slow to load?
When we think about websites we think design and content but wait there is a critical element called speed or performance of the site. If you site has too many images or is not designed and developed properly you are definitely going to miss out on potential customers.

3. How is your website usability?
When users are on your website, they are looking for information as fast as possible. If your website is not easy to read then they will move to another competitors site. Use of contrasting colors and effective use of font size and style for better readability is must.

4. Is the Navigation and Content structure good??
You have a lot of content on your site but if its poorly structured then they cannot find the information they are looking for. You service and product pages should be divided in to sub pages with proper meta tags.

5. Is your site engaging your users through social media?
Social media is the way to go if you want to engage users on your site. Social can drive incredible traffic if its used properly. At the least your website should provide options to share content to popular social media site. This will spread your business name and its services and will build a brand reputation gradually.

6. Is your website cluttered with images and flash?
Websites with lot of images and flash tend to load very slow and users do not wait more than 5 seconds, and that is a lost opportunity. Website should have Responsive images and should not use flash anymore. Let keep things simple and clean.

7. To incorporate new features and functionality
As your business grows you should add features that can help both your and your customers. Adding a blog, e-commerce, processing payments online, newsletters, integrating videos are few things to consider.

8. Is your website easy to manage and update?
Dealing with web companies for small changes is a waste of time and effort. You can take control of your site from anywhere and anytime if you get your site built in a good Content Management System. WordPress is a solid candidate for this as it provides out of box blogging engine that can customized in anyway.

9. Is your website hosted on free site service?
If you are building a website and a brand for your business, free service is not what you want to be limited to. Free service always come with limitations like number of pages, bandwidth, storage, design selections, no shopping cart, Ads, no custom domain. So pick a cheap hosting plan, a local web design company and you can host multiple websites under one account for as low as $3.99/month.

10. Low Traffic, Low Conversions, Not found in Search Engines?
Website is all about numbers at the end of the day. How many visitors you get and how many conversions did you get and how many times it was discovered by users in search engines. A redesigned and Search Engine Optimized site is what you need to grow your business.Website is the online face of your brand. When was the last time time you updated your website? If you cannot remember then its high time you consider a website redesign. In technology one thing is constant, “Change”. You will have to keep up with this change to leverage the full potential of your website. One good way to know when to consider redesign is by comparing what other competitors are up to. But that’s not the only reason, so lets see why else should you consider a redesign.

Website Redesign

A good website should be an asset to the company than becoming a liability.

1. Is your website mobile friendly?
We have more and more users accessing websites from smartphones and tablets. If your website is not optimized for mobile viewing you are missing out on a big chunk of potential users. The good news is you do not have to create a separate site just for mobile devices. You can get a fresh Responsive Web Design which automatically adapts to the users device and provides an optimum viewing experience.

2. Is your site too slow to load?
When we think about websites we think design and content but wait there is a critical element called speed or performance of the site. If you site has too many images or is not designed and developed properly you are definitely going to miss out on potential customers.

3. How is your website usability?
When users are on your website, they are looking for information as fast as possible. If your website is not easy to read then they will move to another competitors site. Use of contrasting colors and effective use of font size and style for better readability is must.

4. Is the Navigation and Content structure good??
You have a lot of content on your site but if its poorly structured then they cannot find the information they are looking for. You service and product pages should be divided in to sub pages with proper meta tags.

5. Is your site engaging your users through social media?
Social media is the way to go if you want to engage users on your site. Social can drive incredible traffic if its used properly. At the least your website should provide options to share content to popular social media site. This will spread your business name and its services and will build a brand reputation gradually.

6. Is your website cluttered with images and flash?
Websites with lot of images and flash tend to load very slow and users do not wait more than 5 seconds, and that is a lost opportunity. Website should have Responsive images and should not use flash anymore. Let keep things simple and clean.

7. To incorporate new features and functionality
As your business grows you should add features that can help both your and your customers. Adding a blog, e-commerce, processing payments online, newsletters, integrating videos are few things to consider.

8. Is your website easy to manage and update?
Dealing with web companies for small changes is a waste of time and effort. You can take control of your site from anywhere and anytime if you get your site built in a good Content Management System. WordPress is a solid candidate for this as it provides out of box blogging engine that can customized in anyway.

9. Is your website hosted on free site service?
If you are building a website and a brand for your business, free service is not what you want to be limited to. Free service always come with limitations like number of pages, bandwidth, storage, design selections, no shopping cart, Ads, no custom domain. So pick a cheap hosting plan, a local web design company and you can host multiple websites under one account for as low as $3.99/month.

10. Low Traffic, Low Conversions, Not found in Search Engines?
Website is all about numbers at the end of the day. How many visitors you get and how many conversions did you get and how many times it was discovered by users in search engines. An redesigns and Search Engine Optimized site is what you need to grow your business.

1 Comment

  1. bdaniel

    Its is good time to redesign when your logo needs a fresh look. So the overall design can flow with the logo colors.