So, you’re working towards your email marketing strategy. You have created awesome emails with engaging content but the problem is not many people are receiving your newsletters. Right? Don’t worry, you are not alone! We have well researched on this topic and come with up with the best and proven ways that help you enhance your email marketing list.
Some awesome email content
Firstly, your content needs to be amazing and extra-ordinary. It should differentiate your business from the crowd. If you want people to stay subscribed and to share them with their friends and family, you need to come up with some really awesome content.
Offer incentives
You can have many thoughts on effective incentives for every sign-up at your website. You can choose to offer a free report if you are a service provider. If you sell products, you can consider giving welcome discounts for signing up.
Free eBooks and courses
It’s a good idea to offer free eBook to email subscribers. Thanks to the new portable devices, people are reading eBooks more than ever. If you give them really useful content, you’ll see an instant positive impact on your business.
Hello Bar
Hello Bar is a free optimization tool that you can add on your website to get your visitors to the most important content. You can customize this tool with inclusion of call to action to download an ebook or some other useful content from where you get to record email addresses.
Run a contest
When we are discussing about running a contest in the context of growing email subscription, the aim of contest is only to attract your ideal client. You can think of giving away a sample of your product. Running this type of contest helps you to find right audience for your products.
Guest posts
With guest posting, you can get a bigger sampling of an ideal audience. You can make good use of About the Author bio box to get the most email subscribers out of your guest post. You can also choose to include a link to the page where they can sign up for your webinar/newsletters.
Be consistent in your mail outs
Email marketing is a great way to communicate with your prospects and potential customers. If you commit for weekly updates, then it should be once a week not and sending email every day or twice a day. You’ll lose email subscribers quickly if you do not offer them the service in the same way as promised.
Subscription forms
Subscriptions forms are essential to expand your email lists. Controversially, pop-ups have also shown great results to the businesses. Aweber is a service that hosts email subscribers. It gives you access to a huge number of statistics and you can also choose to design your own opt-in form. Also, make sure that your opt-in forms work for mobile users.
Social sign-ups
It’s important to encourage your email subscribers to share your list. You should share your content on social media platforms so that the members can easily share your content and newsletter with their social networks contacts. For example, you can follow up your social media content with a call to action to subscribe to your newsletter.
Your Turn
It’s a high time that you should start paying attention to expanding your email subscribers list. Which methods have worked for you in enhancing number of subscribers? What are the other ways to grow email list that we missed out? Share your ideas in the comment section below.
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